Unlock the Power of Targeted Communication with Email Marketing. |
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
What is email marketing? Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?
Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.
Emails are a staple form of professional communication for most people today. So, it makes complete sense for businesses to embrace this medium in order to take their brand to a larger customer base and increase brand reach.
Email marketing is also a very direct form of communication, because it allows you to customize and personalize your emails to your customer, give them a sense of belonging, and hence, strengthen their loyalty toward your brand.
That is what email marketing is all about – building a relationship with your customers and driving traffic to your brand, thus automatically boosting sales!
Email Marketing Delivers a Strong Return on Investment
Email Marketing helps with Content Distribution
On average, 51% of companies are currently using email automation
COST-EFFECTIVE
Email marketing is one of the most cost-effective ways to reach customers. Compared to traditional marketing methods like print advertising and direct mail, email marketing can be significantly less expensive.
TARGETED
With email marketing, you can reach specific groups of customers based on demographics, interests, and behavior. This allows you to create highly targeted campaigns that are more likely to resonate with your audience.
MEASURABLE
Email marketing campaigns can be easily tracked and measured, allowing you to see precisely how well your efforts are performing. This will enable you to make data-driven decisions and optimize your campaigns for maximum results.
PERSONALIZED
Email marketing allows you to personalize your message to the individual recipient, making it more likely to be well-received and acted upon.
